Beer - G7

The Beer market in G7 countries has been experiencing significant growth in recent years.

Customer preferences: Customers in G7 countries have shown a strong preference for craft beer and premium beer options. This is driven by a desire for unique and high-quality products, as well as an increasing interest in supporting local breweries. Additionally, health-conscious consumers are increasingly opting for low-alcohol or non-alcoholic beer options.

Trends in the market: One of the key trends in the Beer market in G7 countries is the rise of craft beer. Craft breweries have been gaining popularity, offering a wide range of innovative and flavorful beer options. This trend is driven by consumers seeking unique and authentic experiences, as well as a desire to support local businesses. Another trend in the market is the increasing demand for premium beer. Consumers are willing to pay a premium for higher-quality beer options, such as imported beers or those made with high-quality ingredients. This trend is driven by a growing appreciation for the craftsmanship and complexity of beer.

Local special circumstances: In the United States, the craft beer movement has been particularly strong, with a large number of microbreweries and brewpubs opening across the country. This is fueled by a culture of experimentation and a desire for local, artisanal products. In the United Kingdom, the Beer market has been influenced by the trend of "pub culture," where consumers value the social aspect of drinking beer in traditional pubs. This has led to a demand for a wide variety of beer options, including cask ales and traditional British beers. In Germany, beer is deeply ingrained in the culture and is often enjoyed as part of social gatherings and celebrations. The market is dominated by traditional beer styles, such as lagers and wheat beers, which are brewed according to the German Beer Purity Law.

Underlying macroeconomic factors: The Beer market in G7 countries is influenced by several macroeconomic factors. One of the key drivers is the overall economic growth of these countries. As disposable incomes rise, consumers have more purchasing power to spend on premium and craft beer options. Demographic factors also play a role in the market's development. The millennial generation, in particular, has shown a strong interest in craft beer and is willing to spend more on unique and high-quality products. Furthermore, changing regulations and government policies can impact the Beer market. For example, the legalization of cannabis in some G7 countries has led to increased competition for the alcohol industry, as consumers have more options for recreational substances. In conclusion, the Beer market in G7 countries is experiencing growth due to customer preferences for craft and premium beer options, as well as underlying macroeconomic factors such as economic growth and changing demographics. The rise of craft breweries and the demand for unique and high-quality beer products are key trends in the market. Local special circumstances, such as the strong pub culture in the UK and the importance of beer in German culture, also contribute to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.