Beer - GCC

The Beer market in GCC has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Beer market in GCC have been shifting towards premium and craft beers. Consumers are increasingly seeking unique and high-quality products, and are willing to pay a premium for them. This trend is driven by a growing middle class with higher disposable incomes, as well as a desire for more sophisticated and diverse beverage options. Additionally, there has been a rise in health-consciousness among consumers, leading to a demand for low-alcohol and non-alcoholic beer options. Trends in the market reflect these changing customer preferences. Breweries in the GCC have responded to the demand for premium and craft beers by introducing a wider range of products. They have also focused on enhancing the overall beer-drinking experience by offering innovative flavors, packaging, and marketing strategies. Furthermore, there has been a growing interest in beer tourism, with breweries opening their doors to visitors and organizing events and festivals. Local special circumstances have also played a role in the development of the Beer market in GCC. The region has a large expatriate population, which has brought with it a diverse range of beer cultures and preferences. This has led to an increased availability of imported beers and a greater variety of options for consumers. Additionally, the GCC countries have a strong tourism industry, attracting visitors from around the world who are interested in experiencing the local beer scene. Underlying macroeconomic factors have further contributed to the growth of the Beer market in GCC. The region has experienced strong economic growth in recent years, driven by factors such as increased government spending, infrastructure development, and diversification efforts. This has resulted in a larger middle class with higher disposable incomes, creating a larger consumer base for the beer industry. Additionally, the GCC countries have a young and growing population, which has also contributed to the increase in demand for beer. In conclusion, the Beer market in GCC is developing in response to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the introduction of innovative products and experiences, the influence of expatriate populations and tourism, and the region's strong economic growth and young population have all contributed to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.