Beer - Haiti

The Beer market in Haiti has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Haiti have shifted towards a greater demand for beer, as consumers increasingly view it as a popular and enjoyable alcoholic beverage. This change in preference can be attributed to a growing middle class, urbanization, and exposure to international influences. Additionally, beer is often seen as a social drink that can be enjoyed in various settings, such as bars, restaurants, and social gatherings. Trends in the market have also contributed to the development of the Beer market in Haiti. One notable trend is the rise of craft beer, which has gained popularity among consumers looking for unique and flavorful options. Craft breweries have emerged in Haiti, offering a wide range of locally brewed beers that cater to different tastes and preferences. This trend has not only expanded the beer options available to consumers but has also created opportunities for local entrepreneurs and small businesses. Another trend in the market is the increasing focus on sustainability and environmental consciousness. Consumers are becoming more aware of the impact their choices have on the environment and are seeking out beer brands that prioritize sustainability practices. This trend has led to the introduction of eco-friendly packaging, organic ingredients, and energy-efficient brewing processes in the Beer market in Haiti. Local special circumstances have also played a role in the development of the Beer market in Haiti. The country's tropical climate and vibrant cultural traditions have created a favorable environment for the consumption of beer. Beer is often enjoyed during festive occasions, such as Carnival, and is seen as a symbol of celebration and relaxation. Additionally, the tourism industry in Haiti has contributed to the growth of the Beer market, as visitors from around the world seek out local beers as part of their cultural experience. Underlying macroeconomic factors have further supported the growth of the Beer market in Haiti. Economic stability and increasing disposable incomes have allowed consumers to allocate more of their budget towards discretionary spending, including the purchase of beer. Additionally, the government's efforts to attract foreign investment and promote entrepreneurship have created a favorable business environment for breweries and beer-related industries. In conclusion, the Beer market in Haiti is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to embrace beer as a popular beverage choice, the market is expected to further expand and diversify in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.