Cider, Perry & Rice Wine - Central & Western Europe

The Cider, Perry & Rice Wine market in Central & Western Europe has been experiencing significant growth in recent years.

Customer preferences: Customers in Central & Western Europe have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. These beverages offer a unique flavor profile and are often perceived as more natural and artisanal compared to traditional wines and spirits. Additionally, there is a trend towards healthier lifestyles and a desire for low-alcohol or alcohol-free options, which has further contributed to the popularity of these beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Central & Western Europe is the increasing variety and availability of products. Producers are experimenting with different flavors, ingredients, and production methods to cater to diverse consumer preferences. This has led to a wider range of options for consumers, including flavored ciders, organic perry, and traditional rice wines. Another trend in the market is the growing popularity of craft and artisanal products. Consumers are seeking out locally produced beverages that are made with high-quality ingredients and traditional methods. This trend has created opportunities for small and independent producers to enter the market and compete with larger, established brands.

Local special circumstances: Central & Western Europe is known for its rich agricultural traditions and heritage, which has influenced the production of cider, perry, and rice wine in the region. Many countries in this region have a long history of producing these beverages, often using traditional methods and local ingredients. This has created a strong cultural connection to these products and a sense of pride among local producers. Furthermore, Central & Western Europe has a well-established distribution network for alcoholic beverages, which has facilitated the growth of the Cider, Perry & Rice Wine market. Consumers have easy access to a wide range of products through supermarkets, specialty stores, and online platforms. This accessibility has contributed to the increasing demand for these beverages.

Underlying macroeconomic factors: The growing Cider, Perry & Rice Wine market in Central & Western Europe can be attributed to several macroeconomic factors. Firstly, there has been a shift in consumer preferences towards premium and niche products, driven by increasing disposable incomes and a desire for unique and high-quality experiences. This has created a favorable market environment for cider, perry, and rice wine producers. Additionally, the tourism industry in Central & Western Europe has played a role in the growth of the market. Many countries in the region, such as France, Spain, and Germany, are popular tourist destinations known for their food and beverage culture. Tourists are often eager to try local specialties, including regional ciders, perries, and rice wines, which has created a demand for these products. In conclusion, the Cider, Perry & Rice Wine market in Central & Western Europe is experiencing growth due to changing customer preferences, including a desire for alternative alcoholic beverages and healthier options. The market is characterized by a wide variety of products, including craft and artisanal offerings. Local special circumstances, such as a strong agricultural heritage and a well-established distribution network, have contributed to the market's development. Additionally, macroeconomic factors, such as increasing disposable incomes and the tourism industry, have created a favorable environment for the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.