Cider, Perry & Rice Wine - Australia

The Cider, Perry & Rice Wine market in Australia has been experiencing significant growth in recent years. Customer preferences for alternative alcoholic beverages, the rise of craft cider producers, and local special circumstances have all contributed to the development of this market. Customer preferences in Australia have shifted towards alternative alcoholic beverages such as cider, perry, and rice wine. Consumers are increasingly looking for unique and innovative options beyond traditional beer and wine. This has created a demand for products like craft cider, which offers a wide range of flavors and styles. Additionally, the growing popularity of Asian cuisine in Australia has led to an increased interest in rice wine, which is often used in cooking and as a standalone drink. One of the key trends in the Cider, Perry & Rice Wine market in Australia is the rise of craft cider producers. Craft cider is made in small batches using traditional methods and high-quality ingredients. This appeals to consumers who are looking for premium and authentic products. Craft cider producers often focus on using locally sourced apples and experimenting with different flavors, which further enhances their appeal. As a result, the market has seen a proliferation of small, independent cider producers who are able to cater to the diverse tastes and preferences of consumers. Another trend in the market is the increasing availability and variety of flavored ciders. In response to consumer demand, cider producers have started to introduce flavored variants such as fruit-infused ciders and spiced ciders. These products offer a refreshing and unique taste experience, attracting a wider range of consumers. Additionally, flavored ciders are often positioned as a lighter and more refreshing alternative to other alcoholic beverages, making them particularly appealing during the hot Australian summers. Local special circumstances also play a role in the development of the Cider, Perry & Rice Wine market in Australia. The country's climate and geography are well-suited for apple cultivation, making it an ideal location for cider production. Australia has a long history of apple orchards, and this has provided a strong foundation for the growth of the cider industry. Furthermore, the country's diverse culinary scene and multicultural population have contributed to the demand for rice wine, particularly among Asian communities. Underlying macroeconomic factors have also contributed to the growth of the market. Australia has experienced steady economic growth in recent years, which has resulted in increased consumer spending power. This has allowed consumers to explore and experiment with different alcoholic beverages, including cider, perry, and rice wine. Additionally, the country's strong tourism industry has attracted international visitors who are interested in trying local and unique products, further driving the demand for these beverages. In conclusion, the Cider, Perry & Rice Wine market in Australia is developing due to shifting customer preferences, the rise of craft cider producers, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as consumers seek out alternative alcoholic beverages and as the industry continues to innovate and diversify its offerings.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.