Hard Seltzer - Israel

The Hard Seltzer market in Israel is experiencing significant growth and development.

Customer preferences: Israeli consumers are increasingly looking for healthier and low-calorie beverage options, which has contributed to the rising popularity of Hard Seltzers. With a growing health-conscious population, consumers are seeking alternatives to traditional alcoholic beverages that are high in sugar and calories. Hard Seltzers, with their low-calorie content and refreshing taste, have quickly gained traction among health-conscious consumers in Israel.

Trends in the market: One of the key trends in the Hard Seltzer market in Israel is the introduction of local flavors and ingredients. Israeli consumers have a strong affinity for locally sourced and unique flavors, and this trend has extended to the Hard Seltzer market. Local producers are incorporating flavors such as pomegranate, fig, and date into their Hard Seltzer offerings, catering to the preferences of the Israeli market. Another trend in the market is the increasing availability of Hard Seltzers in various retail channels. Initially, Hard Seltzers were primarily available in specialty liquor stores and bars. However, with the growing demand, major supermarkets and convenience stores have started stocking a wide range of Hard Seltzer brands. This increased accessibility has made it easier for consumers to purchase and try different Hard Seltzer options.

Local special circumstances: Israel has a vibrant and innovative beverage industry, which has played a significant role in the development of the Hard Seltzer market. Local breweries and beverage companies have quickly adapted to the rising demand for Hard Seltzers and have introduced their own unique offerings. This has created a competitive landscape with a wide variety of options for consumers to choose from. Furthermore, Israel's warm climate and outdoor lifestyle have also contributed to the popularity of Hard Seltzers. The refreshing and light nature of Hard Seltzers makes them a perfect choice for outdoor gatherings and social events. As a result, Hard Seltzers have become a popular choice among young adults and millennials in Israel.

Underlying macroeconomic factors: The growing popularity of Hard Seltzers in Israel can also be attributed to the overall shift in consumer preferences towards healthier and more premium alcoholic beverages. As the economy continues to grow and disposable incomes rise, consumers are willing to spend more on quality products. This has created an opportunity for Hard Seltzer brands to position themselves as a premium and healthier alternative to traditional alcoholic beverages. Additionally, the global trend of Hard Seltzer consumption has influenced the Israeli market. As Hard Seltzers gained popularity in the United States and Europe, Israeli consumers became aware of this emerging category and started seeking similar options locally. The global success of Hard Seltzers has created a favorable environment for their growth in Israel. In conclusion, the Hard Seltzer market in Israel is experiencing significant growth driven by customer preferences for healthier and low-calorie beverage options. The introduction of local flavors, increased availability in retail channels, and the country's vibrant beverage industry have further fueled the market's development. The underlying macroeconomic factors, such as the growing economy and consumer shift towards premium products, have also contributed to the rise of Hard Seltzers in Israel.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.