Hard Seltzer - Norway

The Hard Seltzer market in Norway has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing demand for low-calorie and low-alcohol beverages.

Customer preferences: Norwegian consumers are increasingly seeking healthier beverage options that align with their active and health-conscious lifestyles. Hard Seltzers, with their low-calorie content and refreshing taste, have quickly gained popularity among this consumer segment. Additionally, the younger demographic in Norway, who are more open to experimenting with new and innovative products, have shown a strong preference for Hard Seltzers.

Trends in the market: One of the key trends in the Hard Seltzer market in Norway is the increasing variety of flavors and brands available. As consumer demand grows, both domestic and international beverage companies have introduced a wide range of flavors to cater to different preferences. This variety has contributed to the overall growth of the market and has attracted a larger consumer base. Another trend in the market is the rise of local craft Hard Seltzer brands. Norwegian consumers have shown a preference for locally produced beverages, and this trend has extended to the Hard Seltzer market. Local craft brands have been able to differentiate themselves by offering unique flavors and emphasizing their use of high-quality, locally sourced ingredients.

Local special circumstances: Norway's strict alcohol regulations have also played a role in the development of the Hard Seltzer market. The country has historically had high taxes on alcoholic beverages, which has led consumers to seek out lower-alcohol alternatives. Hard Seltzers, with their typically lower alcohol content compared to traditional alcoholic beverages, have provided consumers with a more affordable and accessible option. Additionally, Norway's strong outdoor culture and emphasis on physical fitness have contributed to the growth of the Hard Seltzer market. The light and refreshing nature of Hard Seltzers make them a popular choice for outdoor activities and social gatherings.

Underlying macroeconomic factors: Norway's strong economy and high disposable income levels have also supported the growth of the Hard Seltzer market. With a relatively affluent population, consumers in Norway have the purchasing power to explore new and premium beverage options. This has created a favorable environment for the introduction and adoption of Hard Seltzers in the market. In conclusion, the Hard Seltzer market in Norway is experiencing significant growth due to changing consumer preferences for healthier and low-alcohol beverages. The increasing variety of flavors and the rise of local craft brands have contributed to the market's expansion. Norway's strict alcohol regulations, strong outdoor culture, and high disposable income levels have also played a role in shaping the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.