Alcoholic Drinks - Kazakhstan

The Alcoholic Drinks market in Kazakhstan has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Alcoholic Drinks market in Kazakhstan have been shifting towards premium and craft products. Consumers are increasingly seeking higher quality and more unique alcoholic beverages, such as craft beers, artisanal spirits, and small-batch wines. This trend is driven by a desire for more personalized and exclusive drinking experiences, as well as a growing appreciation for the craftsmanship and authenticity of these products. Trends in the Alcoholic Drinks market in Kazakhstan include the rising popularity of local and traditional alcoholic beverages. Kazakhstan has a rich history of traditional alcoholic drinks, such as kumis (fermented mare's milk) and shubat (fermented camel's milk), which are gaining popularity among both locals and tourists. Additionally, there is a growing interest in organic and natural alcoholic beverages, as consumers become more health-conscious and seek out products that are perceived as being more sustainable and environmentally friendly. Local special circumstances in Kazakhstan also contribute to the development of the Alcoholic Drinks market. The country has a significant Muslim population, and Islamic traditions and beliefs influence the consumption of alcohol. While alcohol consumption is not prohibited in Kazakhstan, there are cultural and religious sensitivities that affect the availability and consumption patterns of alcoholic beverages. This has led to the development of non-alcoholic alternatives and the promotion of responsible drinking practices. Underlying macroeconomic factors, such as economic growth and increasing disposable income, have also played a role in the development of the Alcoholic Drinks market in Kazakhstan. As the country's economy has grown, so has the purchasing power of consumers, enabling them to spend more on discretionary items like alcoholic beverages. Additionally, the rise of tourism in Kazakhstan has contributed to the demand for alcoholic drinks, as visitors seek to explore and experience the local culture through its traditional beverages. In conclusion, the Alcoholic Drinks market in Kazakhstan is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft products, the popularity of local and traditional beverages, the influence of Islamic traditions, and the growth of the economy and tourism all contribute to the growth and evolution of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.