Alcoholic Drinks - Oman

The Alcoholic Drinks market in Oman has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft alcoholic beverages, leading to a rise in demand for these products. Additionally, local special circumstances such as cultural and religious factors have influenced the development of the market.

Customer preferences: In Oman, there has been a noticeable shift in customer preferences towards premium and craft alcoholic beverages. Consumers are increasingly seeking unique and high-quality products, and are willing to pay a premium for these offerings. This trend is particularly evident in the beer and spirits segments, where craft breweries and distilleries have gained popularity. Customers are attracted to the artisanal production methods and the distinct flavors and aromas that these products offer. As a result, there has been a surge in the number of craft breweries and distilleries in Oman, catering to the growing demand for premium alcoholic drinks.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Oman is the rising popularity of non-alcoholic and low-alcohol beverages. Health-conscious consumers are increasingly seeking alternatives to traditional alcoholic drinks, and are opting for beverages with lower alcohol content or no alcohol at all. This trend is driven by a growing awareness of the negative health effects of excessive alcohol consumption. As a result, there has been an increase in the availability of non-alcoholic beers, wines, and spirits in the market. These products offer a similar taste experience to their alcoholic counterparts, but without the negative health consequences.

Local special circumstances: The development of the Alcoholic Drinks market in Oman is also influenced by local special circumstances. Oman is a predominantly Muslim country, and Islamic law prohibits the consumption and sale of alcohol to Muslims. However, non-Muslim residents and tourists are allowed to consume alcohol in licensed establishments. This has created a niche market for alcoholic beverages, catering to the non-Muslim population and the tourism industry. The government has implemented strict regulations to control the sale and consumption of alcohol, including the requirement for establishments to obtain licenses and adhere to specific guidelines. These regulations have contributed to the growth and development of the market, ensuring that alcoholic beverages are only available in authorized venues.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Oman can be attributed to several underlying macroeconomic factors. Oman has experienced steady economic growth in recent years, leading to an increase in disposable income levels. This has allowed consumers to spend more on discretionary items, including alcoholic beverages. Additionally, the tourism industry in Oman has been growing rapidly, attracting a large number of international visitors. These tourists often seek out local alcoholic beverages as part of their cultural experience, further driving the demand for these products. Furthermore, the government has implemented policies to promote investment in the alcohol industry, encouraging both local and international players to enter the market. These factors have created a favorable environment for the development and expansion of the Alcoholic Drinks market in Oman.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.