Market Insights Consumer Alcoholic Drinks

Spirits - Colombia

Colombia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,419.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$473.8m in 2024.
Revenue, combined amounts to US$1,893.0m in 2024.
The revenue, at home is expected to grow annually by 4.94% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$27.11 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 102.3m L by 2024.
Volume, out-of-home is expected to amount to 14.1m L in 2024.
Volume, combined is expected to amount to 116.4m L in 2024.
The Spirits market is expected to show a volume growth, at home of 1.7% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.95L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Colombia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Colombia have shifted towards premium and craft spirits, as consumers are becoming more sophisticated and willing to pay higher prices for quality products. This trend is driven by a growing middle class with higher disposable incomes and a desire for unique and premium experiences. As a result, there has been an increase in demand for high-end spirits such as aged rums, premium vodkas, and craft gins. Trends in the market also contribute to the development of the Spirits market in Colombia. One notable trend is the rise of cocktail culture, with consumers showing a greater interest in mixology and experimenting with different spirits and flavors. This trend has been influenced by the growing number of cocktail bars and mixology events in major cities, as well as the popularity of international cocktail trends. Local special circumstances in Colombia, such as the country's rich cultural heritage and tradition of producing spirits, have also played a role in the market's development. Colombia has a long history of producing rum, and this heritage has helped to establish the country as a key player in the global rum market. Additionally, Colombia is known for its diverse range of tropical fruits, which are often used in the production of flavored spirits and liqueurs. This unique offering has helped to differentiate Colombian spirits in the global market. Underlying macroeconomic factors have also contributed to the growth of the Spirits market in Colombia. The country's strong economic growth and increasing urbanization have led to a larger consumer base with more disposable income. Additionally, the government's efforts to promote tourism and attract foreign investment have helped to boost the hospitality sector, including the demand for spirits. In conclusion, the Spirits market in Colombia is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft spirits, the rise of cocktail culture, Colombia's rich cultural heritage and tradition of producing spirits, and the country's strong economic growth are all contributing to the market's growth.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.