Market Insights Consumer Alcoholic Drinks

Spirits - Georgia

Georgia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$307.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$19.1m in 2024.
Revenue, combined amounts to US$326.6m in 2024.
The revenue, at home is expected to grow annually by 3.82% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$82.72 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 20,850.0k L by 2024.
Volume, out-of-home is expected to amount to 877.6k L in 2024.
Volume, combined is expected to amount to 21,730.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of 0.1% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 5.61L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Georgia has been witnessing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of the market.

Customer preferences: Georgian consumers have shown a growing interest in premium and craft spirits. They are increasingly seeking unique and high-quality products that offer a distinct taste and experience. This shift in preferences can be attributed to the rising disposable income and changing lifestyles of consumers in the country.

Trends in the market: One prominent trend in the Spirits market in Georgia is the increasing popularity of local spirits. Georgian consumers take pride in their cultural heritage and are keen to support local producers. This has led to a rise in the demand for traditional Georgian spirits, such as chacha and brandy. Additionally, there is a growing trend of experimenting with different flavors and ingredients, leading to the emergence of innovative and artisanal spirits in the market.

Local special circumstances: Georgia has a long history of winemaking, and this expertise in the production of alcoholic beverages has spilled over into the spirits market. The country's favorable climate and fertile soil make it an ideal location for growing grapes and other ingredients used in spirit production. Furthermore, Georgia's unique winemaking traditions and techniques have been adapted to the production of spirits, resulting in a distinct flavor profile that sets Georgian spirits apart from those produced in other countries.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Spirits market in Georgia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to indulge in premium spirits and explore new products in the market. Additionally, Georgia has seen a rise in tourism, with an increasing number of international visitors seeking to experience the country's rich culture and heritage. This has created a demand for locally produced spirits, as tourists are eager to try authentic Georgian beverages. In conclusion, the Spirits market in Georgia is developing due to customer preferences for premium and craft spirits, the trend of supporting local producers, the country's winemaking heritage, and favorable macroeconomic factors. These factors have created a thriving market for spirits in Georgia, with consumers seeking unique and high-quality products that reflect the country's cultural heritage.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.