Market Insights Consumer Alcoholic Drinks

Spirits - Romania

Romania

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$984.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$43.9m in 2024.
Revenue, combined amounts to US$1,028.0m in 2024.
The revenue, at home is expected to grow annually by 5.07% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$50.18 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 76.9m L by 2024.
Volume, out-of-home is expected to amount to 2,003.0k L in 2024.
Volume, combined is expected to amount to 78.9m L in 2024.
The Spirits market is expected to show a volume growth, at home of 0.9% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 3.92L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Romania has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Romania have shifted towards premium and craft spirits, as consumers are increasingly seeking unique and high-quality products. This trend is in line with the global market, where consumers are willing to pay a premium for spirits that offer a distinctive taste and story. Additionally, there has been a growing interest in cocktails and mixology, leading to an increased demand for spirits that can be used as ingredients in creative and innovative drinks. Trends in the Romanian market reflect the global focus on health and wellness. Consumers are becoming more conscious of their alcohol consumption and are seeking healthier alternatives. As a result, there has been a rise in demand for low-alcohol or alcohol-free spirits, as well as spirits made from natural and organic ingredients. This trend is driven by a desire to enjoy alcoholic beverages in moderation while still maintaining a healthy lifestyle. Local special circumstances also play a role in shaping the Spirits market in Romania. The country has a rich history and tradition of producing spirits, particularly fruit-based brandies such as palinka. These traditional spirits continue to be popular among locals and tourists alike, contributing to the overall growth of the market. Additionally, Romania has a strong wine industry, and this has influenced the development of the spirits market. Wine-based spirits, such as vermouth and brandy, have gained popularity and are often seen as a premium alternative to traditional spirits. Underlying macroeconomic factors also contribute to the growth of the Spirits market in Romania. The country has experienced a period of economic stability and growth, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium and high-quality spirits. Furthermore, the tourism industry in Romania has been expanding, attracting visitors from around the world who are interested in experiencing the local culture and traditions, including the consumption of traditional spirits. In conclusion, the Spirits market in Romania is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are seeking premium and craft spirits, as well as healthier alternatives, while traditional spirits and wine-based spirits continue to be popular. The country's economic stability and growing tourism industry also contribute to the growth of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.