Market Insights Consumer Alcoholic Drinks

Spirits - Switzerland

Switzerland

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,122.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1,033.0m in 2024.
Revenue, combined amounts to US$2,155.0m in 2024.
The revenue, at home is expected to grow annually by 1.72% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$126.80 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 29.1m L by 2024.
Volume, out-of-home is expected to amount to 4,789.0k L in 2024.
Volume, combined is expected to amount to 33.9m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 3.28L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Switzerland has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Swiss consumers have shown a growing interest in premium and craft spirits, reflecting a shift towards higher quality and unique products. This trend is driven by a desire for authenticity and a willingness to explore new flavors and experiences. Consumers are increasingly seeking out spirits that are locally produced, using traditional methods and high-quality ingredients.

Trends in the market: One notable trend in the Swiss spirits market is the rise of artisanal distilleries. These small-scale producers are gaining popularity among consumers who appreciate the craftsmanship and attention to detail that goes into creating these spirits. Artisanal distilleries often focus on using locally sourced ingredients and traditional production methods, which resonates with the growing demand for authenticity and sustainability. Another trend in the market is the increasing popularity of flavored spirits. Swiss consumers are embracing a wider range of flavors, including fruit-infused spirits, botanical blends, and spiced varieties. This trend is driven by a desire for more unique and innovative drinking experiences, as well as a growing interest in mixology and cocktail culture.

Local special circumstances: Switzerland's reputation for quality and precision extends to its spirits industry. Swiss spirits are known for their exceptional craftsmanship, attention to detail, and use of high-quality ingredients. This reputation has helped to position Swiss spirits as premium products, appealing to both domestic and international consumers. Furthermore, Switzerland's strong tourism industry plays a significant role in the spirits market. Tourists visiting Switzerland often seek out local spirits as souvenirs or gifts, contributing to the overall demand for Swiss spirits.

Underlying macroeconomic factors: The Swiss economy has remained stable in recent years, with a high standard of living and disposable income. This economic stability has allowed consumers to prioritize quality and indulge in premium spirits. Additionally, the country's strong tradition of socializing and entertaining has created a culture that values the enjoyment of fine spirits, further driving demand in the market. In conclusion, the Spirits market in Switzerland is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers are increasingly seeking out premium and craft spirits, as well as flavored varieties, reflecting a desire for authenticity, innovation, and unique drinking experiences. Switzerland's reputation for quality and precision, along with its strong tourism industry, contribute to the overall success of the spirits market. The stable Swiss economy and cultural appreciation for fine spirits also play a significant role in driving demand.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.