Market Insights Consumer Alcoholic Drinks

Spirits - Uganda

Uganda

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$398.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10,100.0k in 2024.
Revenue, combined amounts to US$408.9m in 2024.
The revenue, at home is expected to grow annually by 7.76% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$7.99 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 48.9m L by 2024.
Volume, out-of-home is expected to amount to 776.4k L in 2024.
Volume, combined is expected to amount to 49.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of 2.5% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.98L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Uganda has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft spirits, and there has been a rise in the consumption of spirits among the younger population.

Customer preferences: Ugandan consumers have shown a growing preference for premium and craft spirits. This can be attributed to an increase in disposable income and a desire for higher quality products. Additionally, the younger population has shown a greater interest in trying new and unique spirits, leading to a rise in the consumption of craft spirits.

Trends in the market: One of the key trends in the Spirits market in Uganda is the increasing demand for locally produced spirits. Consumers are becoming more conscious of supporting local businesses and are seeking out spirits that are made in Uganda. This trend is also driven by a desire for authenticity and a connection to the local culture and traditions. Another trend in the market is the growing popularity of flavored spirits. Flavored spirits, such as fruit-infused vodkas and spiced rums, have gained traction among consumers who are looking for new and exciting flavors. This trend is in line with the global market, where flavored spirits have been experiencing strong growth.

Local special circumstances: Uganda has a rich tradition of brewing and distilling, with a long history of producing traditional spirits such as waragi and ajono. These local spirits have gained popularity not only within Uganda but also in neighboring countries. The unique flavors and production methods of these traditional spirits have attracted the attention of both local and international consumers.

Underlying macroeconomic factors: The growth of the Spirits market in Uganda can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed consumers to spend more on premium and craft spirits. Secondly, the young and growing population in Uganda has contributed to the growth of the Spirits market. The younger generation is more open to trying new products and has a higher disposable income compared to previous generations. This demographic shift has created a favorable market for spirits. Lastly, the tourism industry in Uganda has been growing steadily, attracting both domestic and international tourists. This has created a demand for high-quality spirits, as tourists are looking to experience the local culture and cuisine. The tourism industry has therefore provided a boost to the Spirits market in Uganda.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.