Revenue in the Whisky segment amounts to US$35.35bn in 2023. The market is expected to grow annually by 5.36% (CAGR 2023-2027).
In global comparison, most revenue is generated in the United States (US$18,570.00m in 2023).
In relation to total population figures, per person revenues of US$7.82 are generated in 2023.
In the Whisky segment, volume is expected to amount to 4,634.7ML by 2027. The market for Whisky segment is expected to show a volume growth of 2.4% in 2024.
The average volume per person in the Whisky segment is expected to amount to 0.94 L in 2023.
Whisky (in the U.S. and Ireland: Whiskey) contains distilled alcoholic beverages on a grain basis that have been aged in wooden casks for a duration of at least three years. The alcohol content of whisky is usually at least 40% alcohol by volume (ABV).
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).
The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.
The out-of-home market encompasses sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.
The eCommerce market encompasses the sale of physical goods via digital channels. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights.
The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. At-home and out-of-home prices are displayed separately in the lowest segment levels of the Alcoholic Drinks market. Per capita figures refer to the whole population. Key players include Diageo (Johnnie Walker), Pernod Ricard, and Brown-Forman (Jack Daniel's). For more information on the displayed data, use the info button right next to the boxes.