Children's Apparel - Brazil

  • Brazil
  • In 2024, the Children's Apparel market in Brazil generated a revenue of BRL US$5.29bn.
  • It is projected to experience an annual growth rate of 2.65% (CAGR 2024-2029).
  • When compared to other countries worldwide, in the United States leads the market with a revenue of BRL US$54bn in 2024.
  • Taking into account the total population, the per person revenue in Brazil's Children's Apparel market is BRL US$24.31 in 2024.
  • Looking ahead to 2029, the volume in the Children's Apparel market is expected to reach 575.7m pieces.
  • However, there is a slight decline projected for 2025, with a volume growth rate of -2.7%.
  • On average, each person in Brazil is estimated to contribute a volume of 3.0pieces in the Children's Apparel market in 2024.
  • The demand for organic and sustainably-produced children's apparel is on the rise in Brazil, reflecting the country's growing emphasis on environmental consciousness.

Key regions: Singapore, Malaysia, Europe, China, Indonesia

 
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Analyst Opinion

Children aged between 0 and 14 years account for a quarter of the world’s population. The Children’s Apparel segment also generates higher sales volumes than the Men’s Apparel segment. In terms of sales, however, the segment ranks third, behind the Women’s and Men’s Apparel segments. When it comes to purchasing clothing for their children, there are several criteria which parents take into consideration, including the quality, material, and durability. These criteria are expected to continue to be crucial.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Volume
  • Price
  • Key Players
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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