Night & Underwear - Brazil

  • Brazil
  • In 2024, the Night & Underwear market in Brazil is projected to generate a revenue of BRL US$960.40m.
  • This market segment is expected to experience an annual growth rate of 0.25% (CAGR 2024-2029).
  • When compared globally, in the United States leads in terms of revenue generation, reaching a staggering BRL US$24,320m in 2024.
  • Considering the total population, the per person revenue in the Night & Underwear market for Brazil is estimated to be BRL US$4.41 in 2024.
  • Looking ahead to 2029, it is anticipated that the volume in the Night & Underwear market will reach 79.3m pieces.
  • However, in 2025, a slight decline in volume growth of -2.4% is expected.
  • On average, each person in Brazil is expected to contribute a volume of 0.4pieces to the Night & Underwear market in 2024.
  • Brazilian consumers are increasingly opting for comfortable and sustainable nightwear options, reflecting their growing concern for both comfort and environmental consciousness.

Key regions: Germany, Australia, Indonesia, China, Europe

 
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Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Volume
  • Key Players
  • Price
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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