Market Insights Consumer Apparel Women's Apparel

Shirts & Blouses - Americas

Americas

In 2024, the revenue generated in the Shirts & Blouses market in the Americas amounts to US$18.69bn.
This market is projected to experience an annual growth rate of 1.70% (CAGR 2024-2028).
When compared globally, in the United States dominates the market, generating US$10,580m in revenue in 2024.
In terms of per capita figures, in 2024, each person in the Americas contributes US$18.38 in revenue to the Shirts & Blouses market.
Looking ahead to 2028, the volume of the Shirts & Blouses market is expected to reach 0.7bn pieces units.
However, there is a slight decline of -0.5% in volume growth projected for 2025.
On an individual level, the average volume per person in the Shirts & Blouses market is anticipated to be 0.7pieces units in 2024.
The demand for casual and comfortable shirts and blouses in the United States is on the rise, driven by the growing popularity of athleisure and work-from-home culture.

Key regions: China, Philippines, Germany, India, Australia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.