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Beauty & Personal Care - Germany

Germany
  • Germany's Beauty & Personal Care market is projected to generate a revenue of US$21.01bn in 2025.
  • This market is expected to experience an annual growth rate of 1.92% (CAGR 2025-2030).
  • The largest segment within this market is Personal Care, accounting for a market volume of US$9.81bn in 2025.
  • In comparison to other countries, United States leads in revenue generation, reaching US$105bn in 2025.
  • When considering the population size, per person revenues of US$252.55 are projected for Germany in 2025.
  • Furthermore, online sales are estimated to contribute 51.1% of the total revenue generated in the Beauty & Personal Care market by 2025.
  • Germany is experiencing a surge in demand for organic and natural beauty products, driven by increasing consumer awareness and preference for sustainable and eco-friendly options.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

  • The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
  • The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
  • The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
  • The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
  • The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Decorative cosmetics
  • Skin care
  • Personal care
  • Hair care and styling products
  • Perfume and eaux de toilette
Out-Of-Scope
  • Professional products & services
  • Electronic personal care products (hair dryers, shavers)
Beauty & Personal Care: market data & analysis - Cover

Market Insights report

Beauty & Personal Care: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Notes: The chart reflects the percentage of revenue generated from the sale of Beauty & Personal Care products through specific retail sales channels.

    Most recent update:

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Purchase Criteria

    Notes: Survey question: Which criteria do you usually select your body care and cosmetics products? (multi-pick)

    Most recent update:

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Beauty & Personal Care market in Germany is experiencing negligible growth, influenced by factors such as market saturation, shifting consumer preferences towards sustainability, and the rising demand for innovative beauty tech solutions that enhance personal care routines.

    Customer preferences:
    Consumers in Germany are increasingly prioritizing clean and sustainable beauty products, reflecting a cultural shift towards environmental consciousness and ethical consumption. This trend is amplified by younger demographics who favor brands with transparent sourcing and eco-friendly packaging. Additionally, there is a growing interest in personalized skincare solutions, driven by advancements in technology that allow for tailored product recommendations. As wellness becomes a holistic pursuit, consumers are also gravitating towards multifunctional products that simplify their beauty routines, aligning with a busy lifestyle.

    Trends in the market:
    In Germany, the Beauty & Personal Care market is experiencing a significant shift towards clean and sustainable products, with consumers increasingly demanding transparency in sourcing and eco-friendly packaging. This trend is particularly pronounced among younger demographics who prioritize ethical consumption. Furthermore, personalized skincare solutions are gaining traction, fueled by technological advancements that enable tailored recommendations. As wellness becomes a holistic focus, the popularity of multifunctional products is rising, catering to consumers seeking simplicity in their beauty routines, ultimately influencing brand strategies and product development across the industry.

    Local special circumstances:
    In Germany, the Beauty & Personal Care market is shaped by a strong cultural emphasis on quality and sustainability, influenced by the country's rich heritage of natural ingredients and craftsmanship. Regulatory standards are stringent, promoting safety and environmental responsibility, which boosts consumer trust in local brands. Additionally, Germany's diverse climate calls for tailored skincare solutions, as consumers seek products that address specific regional needs. This unique blend of cultural values, regulatory frameworks, and geographical diversity drives innovation and shapes consumer preferences in the market.

    Underlying macroeconomic factors:
    The Beauty & Personal Care market in Germany is significantly influenced by macroeconomic factors such as national economic stability, consumer spending trends, and the global shift towards sustainability. A robust economy with low unemployment rates boosts disposable income, leading to increased expenditure on premium beauty products. Additionally, the rise of e-commerce and digital marketing has transformed consumer purchasing behaviors, making it easier for brands to reach target audiences. Fiscal policies that support green initiatives encourage companies to innovate sustainably, aligning with consumer values. Furthermore, global economic trends towards natural and organic products are driving local brands to adapt and thrive in this dynamic market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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