Smart Home - Germany

  • Germany
  • Revenue in the Smart Home market is projected to reach US$8.7bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.08%, resulting in a projected market volume of US$12.3bn by 2028.
  • Household penetration will be 44.9% in 2024 and is expected to hit 90.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$449.10.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Germany is experiencing a surge in demand as consumers increasingly seek convenience, efficiency, and connectivity in their homes.

Customer preferences:
German consumers are showing a growing interest in smart home devices that offer energy savings, security features, and home automation. The desire for convenience and control over household appliances is driving the adoption of smart thermostats, lighting systems, and security cameras. Additionally, the emphasis on sustainability and eco-friendliness is influencing the preference for energy-efficient smart home solutions.

Trends in the market:
One prominent trend in the German Smart Home market is the integration of voice control technology, allowing users to interact with their smart devices through voice commands. This trend is fueled by the popularity of virtual assistants and the increasing availability of smart speakers in the market. Another notable trend is the focus on data privacy and security, with consumers prioritizing systems that offer robust protection for their personal information.

Local special circumstances:
Germany's strong focus on data protection and privacy regulations has a significant impact on the Smart Home market. Companies operating in this sector need to comply with strict data security standards, which can both reassure consumers and pose challenges for market players. The emphasis on quality and reliability in German engineering also influences the design and functionality of smart home products available in the market.

Underlying macroeconomic factors:
The growing trend of urbanization in Germany is driving the demand for smart home solutions, as city dwellers seek ways to optimize space and enhance living standards in compact urban environments. Additionally, the country's commitment to renewable energy and sustainability goals is encouraging the adoption of energy-efficient smart home technologies that align with environmental objectives. The overall stable economic environment and high purchasing power of German consumers further support the growth of the Smart Home market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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