Key regions: France, Brazil, Canada, Worldwide, United Kingdom
The Home Décor market in eu-27 has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: in the Home Décor market have shifted towards sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out products that are made from recycled materials or produced using sustainable manufacturing processes. This shift in customer preferences has led to an increase in the demand for eco-friendly home décor products, such as furniture made from reclaimed wood or textiles made from organic fibers. Trends in the Home Décor market in eu-27 include the rise of minimalist and Scandinavian design styles. These design styles emphasize simplicity, functionality, and natural materials, which align with the growing interest in sustainable products. Additionally, there has been an increased focus on personalized and unique home décor items. Consumers are looking for products that reflect their individual style and personality, leading to a rise in the popularity of handmade and customizable home décor items.
Local special circumstances: also play a role in the development of the Home Décor market in eu-27. Each country within the eu-27 has its own cultural and design influences, which shape consumer preferences and trends. For example, countries in Northern Europe have a strong tradition of design and craftsmanship, leading to a demand for high-quality and well-designed home décor products. On the other hand, countries in Southern Europe have a more traditional and ornate design aesthetic, which influences the types of home décor products that are popular in those regions. Underlying macroeconomic factors also contribute to the growth of the Home Décor market in eu-27. Economic stability and rising disposable incomes have allowed consumers to invest more in their homes and prioritize home décor purchases. Additionally, the growth of e-commerce has made it easier for consumers to access a wide range of home décor products, including those from international brands. This has increased competition in the market and provided consumers with more options to choose from. Overall, the Home Décor market in eu-27 is developing in response to changing customer preferences, emerging trends, local special circumstances, and
Underlying macroeconomic factors:. The shift towards sustainable and eco-friendly products, the rise of minimalist and personalized design styles, and the influence of local cultural and design influences are shaping the market. Additionally, economic stability and the growth of e-commerce are driving consumer spending in the Home Décor market.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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