The Living Room Furniture market in D-A-CH continues to experience steady growth, driven by customer preferences for stylish and functional furniture, as well as favorable macroeconomic factors.
Customer preferences: Customers in the D-A-CH region have a strong preference for living room furniture that combines style and functionality. They seek furniture pieces that not only enhance the aesthetics of their living spaces but also provide practical solutions for storage and organization. Additionally, there is an increasing demand for eco-friendly and sustainable furniture options, as customers become more conscious of their environmental impact.
Trends in the market: One notable trend in the Living Room Furniture market in Germany is the growing popularity of minimalist and modular furniture designs. German customers appreciate clean lines, simplicity, and multifunctionality in their living room furniture. This trend is driven by the desire for efficient use of space in smaller urban dwellings. In Austria, there is a rising demand for high-quality, handcrafted furniture. Austrian customers value traditional craftsmanship and are willing to invest in furniture pieces that are made to last. This trend is also influenced by the country's rich cultural heritage and appreciation for artisanal products. In Switzerland, customers are increasingly interested in smart furniture solutions that integrate technology into their living spaces. This includes features such as built-in speakers, wireless charging capabilities, and adjustable lighting. Swiss customers value convenience and innovation in their furniture choices.
Local special circumstances: The Living Room Furniture market in D-A-CH is influenced by the region's strong economy and high disposable income levels. Germany, Austria, and Switzerland are known for their high standard of living, which enables customers to invest in quality furniture for their homes. The stable political and economic environment in the region also contributes to consumer confidence and willingness to spend on home furnishings.
Underlying macroeconomic factors: The Living Room Furniture market in D-A-CH is supported by several macroeconomic factors. The region has a strong housing market, with a high rate of homeownership. This drives the demand for furniture as homeowners seek to furnish and decorate their living spaces. Additionally, low interest rates and favorable financing options make it easier for customers to make large purchases, such as living room furniture. The region's growing population, urbanization, and increasing number of households also contribute to the steady growth of the market. In conclusion, the Living Room Furniture market in D-A-CH is experiencing growth due to customer preferences for stylish and functional furniture, as well as favorable macroeconomic factors. The market is characterized by trends such as minimalist and modular designs in Germany, handcrafted furniture in Austria, and smart furniture solutions in Switzerland. The region's strong economy, high disposable income levels, and stable political and economic environment further support the growth of the market.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
