Outdoor Furniture - Tunisia

Tunisia

In Tunisia, the revenue generated in the Outdoor Furniture market is estimated to be US$43.10m in 2024.
It is projected that the market will experience an annual growth rate of -0.53% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this segment, amounting to US$18,450m in 2024.
In terms of per capita figures, the revenue per person in Tunisia is US$3.43 in 2024.
Tunisia's outdoor furniture market is witnessing a surge in demand, driven by the growing popularity of outdoor living spaces and the country's favorable climate.

Key regions: United States, Worldwide, Germany, India, Denmark

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Analyst Opinion

The Outdoor Furniture market in Tunisia has been experiencing steady growth in recent years. Customer preferences for outdoor living spaces, increasing disposable incomes, and a growing tourism industry are some of the key factors driving this development.

Customer preferences: in Tunisia have shifted towards creating comfortable and stylish outdoor living spaces. With the country's pleasant climate, more people are spending time outdoors and are looking for furniture that can withstand the elements while providing comfort and aesthetic appeal. This has led to a rise in demand for durable and weather-resistant outdoor furniture materials such as aluminum, teak, and synthetic wicker. Trends in the market also indicate a growing interest in outdoor dining and lounging areas. Tunisians are increasingly seeking furniture sets that can accommodate larger gatherings and provide a cozy atmosphere for outdoor dining and relaxation. This trend is driven by the cultural importance of socializing and entertaining guests in Tunisia, as well as the rising popularity of outdoor events and parties. Local special circumstances, such as the country's booming tourism industry, have further contributed to the growth of the Outdoor Furniture market in Tunisia. The country's beautiful beaches, historical sites, and vibrant cities attract a large number of tourists each year. As a result, there is a growing demand for outdoor furniture in hotels, resorts, and restaurants, as these establishments aim to provide comfortable and visually appealing outdoor spaces for their guests. Underlying macroeconomic factors have also played a role in the development of the Outdoor Furniture market in Tunisia. The country has experienced steady economic growth in recent years, leading to an increase in disposable incomes. As people have more money to spend, they are more likely to invest in outdoor furniture to enhance their living spaces. Additionally, the government's efforts to promote tourism and attract foreign investments have created a favorable business environment, further supporting the growth of the market. In conclusion, the Outdoor Furniture market in Tunisia is growing due to changing customer preferences, a thriving tourism industry, and favorable macroeconomic conditions. As Tunisians seek to create inviting outdoor living spaces and establishments catering to tourists invest in outdoor furniture, the demand for high-quality and stylish outdoor furniture is expected to continue to rise in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.