Non-Alcoholic Drinks - Southern Asia

The Non-Alcoholic Drinks market in Southern Asia has been experiencing significant growth in recent years. This can be attributed to several factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Asia have shifted towards healthier beverage options. With the increasing awareness about the negative health impacts of sugary drinks, consumers are opting for non-alcoholic beverages that are low in sugar and calories. This has led to a surge in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks. Trends in the market are also contributing to the growth of the Non-Alcoholic Drinks market in Southern Asia. One notable trend is the rise of ready-to-drink (RTD) beverages. Busy lifestyles and the convenience factor have made RTD beverages increasingly popular among consumers. These beverages are available in various formats, including cans, bottles, and tetra packs, making them easily accessible to consumers on the go. Another trend is the increasing popularity of plant-based and natural ingredients in non-alcoholic drinks. Consumers are seeking products that are free from artificial additives and preservatives, and companies are responding by offering a wide range of natural and plant-based options. Local special circumstances in Southern Asia also play a role in the development of the Non-Alcoholic Drinks market. For example, the region has a large population of young consumers who are more health-conscious and open to trying new products. This demographic trend has created a favorable market environment for non-alcoholic beverages. Additionally, Southern Asia has a rich cultural heritage that includes traditional beverages such as herbal teas and Ayurvedic drinks. These traditional beverages are gaining popularity not only locally but also globally, contributing to the growth of the market. Underlying macroeconomic factors further support the growth of the Non-Alcoholic Drinks market in Southern Asia. The region has been experiencing economic growth, which has led to an increase in disposable income and improved living standards. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Furthermore, the growing urbanization and Westernization in the region have led to a shift in consumer preferences towards international brands and products, creating opportunities for both local and global players in the market. In conclusion, the Non-Alcoholic Drinks market in Southern Asia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region become more health-conscious and seek healthier beverage options, the market is witnessing a surge in demand for low-sugar and functional beverages. The rise of ready-to-drink beverages and the popularity of plant-based and natural ingredients are also contributing to the growth of the market. Additionally, the young population, cultural heritage, and favorable macroeconomic conditions in Southern Asia are creating a conducive environment for the development of the Non-Alcoholic Drinks market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.