The Non-Alcoholic Drinks market includes the segments Bottled Water, Soft Drinks and Juices. Soft Drinks are further broken down into Carbonated Soft Drinks (CSD) like Cola, Non-Carbonated Soft Drinks like Ready-to-Drink teas and nectars, as well as Energy & Sports Drinks. Juice are further differentiated into the most important types (Orange, Apple, Grapefruit, Pineapple, Grape, all others) and encompass only juices with a juice content of 100%. This market does not include hot beverages that are prepared by consumers from boiling water to which powder or tea leaves are added. These are shown separately in the Hot Drinks section of the Consumer Market Outlook. The beverages combined in this market are also often called liquid refreshment beverages (LRB). The industry has been characterized by a tectonic shift from high-sugar carbonated soft drinks and juices to no- or low-calorie beverages like bottled water and non-carbonated beverages like ready-to-drink (RTD) tea and coffee. This reflects a broad shift towards healthier lifestyles across many countries.
By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Corporation, PepsiCo, Nestlé Waters, Danone and Red Bull. Next in line to these multi-national brand players are locally and regionally significant companies like Suntory, BritVic, Kirin, Asahi and the brand players’ bottling partners like Coca-Cola European Partners (CCEP), FEMSA and similar companies.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit for both at-home and out-of-home consumption.
