Non-Alcoholic Drinks - Tanzania

The Non-Alcoholic Drinks market in Tanzania has been experiencing significant growth in recent years.

Customer preferences: Tanzanian consumers have shown a growing preference for healthier beverage options, leading to an increased demand for non-alcoholic drinks. This shift in preference can be attributed to a number of factors, including a rising awareness of the health risks associated with excessive alcohol consumption, as well as changing lifestyles and a greater focus on personal well-being. As a result, there has been a surge in the consumption of non-alcoholic beverages such as carbonated soft drinks, fruit juices, and bottled water.

Trends in the market: One of the key trends in the Tanzanian non-alcoholic drinks market is the growing popularity of carbonated soft drinks. This can be attributed to the increasing urbanization and westernization of the country, which has led to a greater exposure to global brands and a desire for more diverse beverage options. Additionally, the affordability and convenience of carbonated soft drinks have made them a popular choice among Tanzanian consumers. Another trend in the market is the rising demand for fruit juices and other natural beverages. Tanzanian consumers are becoming more conscious of the ingredients in their beverages and are seeking out healthier options. This has led to an increase in the consumption of fruit juices, which are seen as a more natural and nutritious alternative to carbonated soft drinks.

Local special circumstances: Tanzania is known for its rich agricultural resources, including a wide variety of fruits and vegetables. This has created a favorable environment for the production of fruit juices and other natural beverages. Local companies have capitalized on this by introducing a range of locally-produced fruit juices, which have gained popularity among Tanzanian consumers. Furthermore, the hot and humid climate in Tanzania has also contributed to the demand for non-alcoholic drinks. As temperatures rise, consumers are more inclined to reach for refreshing and hydrating beverages such as bottled water and fruit juices.

Underlying macroeconomic factors: The Tanzanian economy has been experiencing steady growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items such as beverages. Additionally, the growing middle class in Tanzania has led to a shift in consumer preferences, with a greater focus on quality and variety in their beverage choices. Furthermore, the government of Tanzania has implemented policies aimed at promoting the growth of the non-alcoholic drinks industry. This includes initiatives to support local producers and encourage foreign investment in the sector. These policies have created a favorable business environment for both local and international companies operating in the Tanzanian market. In conclusion, the Non-Alcoholic Drinks market in Tanzania is experiencing significant growth due to changing customer preferences, including a shift towards healthier options and a desire for more diverse beverage choices. The market is also influenced by local special circumstances, such as the availability of agricultural resources and the hot climate. Additionally, underlying macroeconomic factors, such as the country's growing economy and supportive government policies, are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.