OTC Pharmaceuticals - Jordan

  • Jordan
  • Revenue in the OTC Pharmaceuticals market amounts to US$236.00m in 2024. The market is expected to grow annually by 6.97% (CAGR 2024-2029).
  • The market's largest segment is the segment Vitamins & Minerals with a market volume of US$104.30m in 2024.
  • In global comparison, most revenue is generated in the United States (US$41,240m in 2024).
  • In relation to total population figures, per person revenues of US$20.73 are generated in 2024.
  • In the OTC Pharmaceuticals market, 1.6% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

 
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Analyst Opinion

The OTC Pharmaceuticals market in Jordan has been experiencing steady growth in recent years. Customer preferences have played a significant role in shaping this market, as consumers increasingly seek convenience and accessibility when it comes to healthcare products.

Customer preferences:
In Jordan, customers have shown a strong preference for over-the-counter (OTC) pharmaceuticals due to their ease of access and affordability. OTC drugs do not require a prescription and can be purchased directly from pharmacies or other retail outlets. This convenience factor has made OTC pharmaceuticals a popular choice among consumers, especially for common ailments such as headaches, colds, and allergies.

Trends in the market:
One of the key trends in the OTC Pharmaceuticals market in Jordan is the increasing demand for natural and herbal remedies. Consumers are becoming more health-conscious and are seeking alternative options to traditional pharmaceuticals. This trend is driven by a desire for products that are perceived as more natural and have fewer side effects. As a result, there has been a rise in the availability of herbal supplements and natural remedies in the market. Another trend in the market is the growing popularity of online pharmacies. With the increasing use of smartphones and internet access, consumers are turning to online platforms to purchase their healthcare products. Online pharmacies offer convenience, competitive prices, and a wide range of products, making them an attractive option for consumers.

Local special circumstances:
One of the local special circumstances in the OTC Pharmaceuticals market in Jordan is the presence of a strong traditional medicine culture. Traditional medicine has a long history in Jordan, and many consumers still rely on herbal remedies and traditional healing practices. This has influenced the demand for natural and herbal OTC pharmaceuticals in the market. Another special circumstance is the presence of a large expatriate population in Jordan. Expatriates often have different healthcare needs and preferences compared to the local population. This diversity in the population creates opportunities for niche products and specialized healthcare services to cater to the specific needs of expatriates.

Underlying macroeconomic factors:
The OTC Pharmaceuticals market in Jordan is influenced by several macroeconomic factors. The country has a stable economy with a growing middle class, which has led to increased disposable income and higher healthcare spending. This has contributed to the growth of the OTC Pharmaceuticals market as consumers have more purchasing power to spend on healthcare products. Additionally, the government of Jordan has implemented healthcare reforms to improve access to healthcare services, including OTC pharmaceuticals. These reforms have focused on expanding the availability of healthcare services in rural areas and promoting the use of generic drugs, which are often more affordable than branded products. In conclusion, the OTC Pharmaceuticals market in Jordan is developing due to customer preferences for convenience and accessibility, as well as the growing demand for natural and herbal remedies. The presence of a strong traditional medicine culture and a large expatriate population further contribute to the market's growth. Underlying macroeconomic factors, such as a stable economy and healthcare reforms, also play a role in shaping the market.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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