Comfort & Lighting - El Salvador

El Salvador

Revenue in the Comfort & Lighting market is projected to reach US$4.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 15.32%, resulting in a projected market volume of US$7.2m by 2028.
In the Comfort & Lighting market, the number of active households is expected to amount to 147.9k users by 2028.
Household penetration will be 4.5% in 2024 and is expected to hit 7.6% by 2028.
The average revenue per installed Smart Home currently is expected to amount to US$48.79.

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Analyst Opinion

The Comfort & Lighting market in El Salvador is experiencing significant growth due to changing customer preferences and trends in the market.

Customer preferences: Customers in El Salvador are increasingly looking for comfort and convenience in their homes and workplaces. They are willing to invest in products and services that enhance their overall comfort and well-being. This includes lighting solutions that are energy-efficient and provide a pleasant ambiance. Customers also prefer comfort features such as smart thermostats and automated lighting systems that can be controlled remotely.

Trends in the market: One of the key trends in the Comfort & Lighting market in El Salvador is the adoption of smart lighting solutions. These solutions offer features such as dimming, color-changing, and scheduling options, which allow customers to personalize their lighting experience. The increasing popularity of smart homes and the growing awareness about energy conservation are driving the demand for these products. Another trend in the market is the focus on energy efficiency. Customers are becoming more conscious of their energy consumption and are actively seeking products and services that help them reduce their carbon footprint. Energy-efficient lighting solutions, such as LED bulbs and fixtures, are gaining popularity due to their long lifespan and lower energy consumption.

Local special circumstances: El Salvador has a high electricity consumption rate, and the cost of electricity is relatively high compared to other countries in the region. This has led customers to seek energy-efficient solutions that can help them reduce their electricity bills. The government has also implemented policies and incentives to promote energy conservation and the use of renewable energy sources, further driving the demand for energy-efficient lighting solutions.

Underlying macroeconomic factors: The growing economy in El Salvador is contributing to the development of the Comfort & Lighting market. As disposable incomes rise, customers have more purchasing power to invest in comfort and lighting products. Additionally, the construction industry is booming, with new residential and commercial buildings being constructed across the country. This has created a demand for lighting solutions and comfort features in these new constructions. In conclusion, the Comfort & Lighting market in El Salvador is experiencing growth due to changing customer preferences, including the adoption of smart lighting solutions and the focus on energy efficiency. The local special circumstances, such as high electricity costs and government incentives, are also driving the market. The underlying macroeconomic factors, such as the growing economy and the construction industry, further contribute to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.