Security - Kenya

  • Kenya
  • Revenue in the Security market is projected to reach US$8.6m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.57%, resulting in a projected market volume of US$12.4m by 2028.
  • In the Security market, the number of active households is expected to amount to 1.4m users by 2028.
  • Household penetration will be 3.3% in 2024 and is expected to hit 8.3% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$17.71.
 
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Analyst Opinion

The Security market in Kenya has been experiencing significant growth in recent years. Customer preferences have shifted towards more advanced and sophisticated security solutions, leading to increased demand for a wide range of security products and services. This trend can be attributed to several factors, including rising crime rates, technological advancements, and increasing awareness about the importance of security.

Customer preferences:
Customers in Kenya are increasingly seeking security solutions that are not only effective but also technologically advanced. With the rapid advancement of technology, customers are looking for security systems that can be integrated with other smart devices, such as smartphones and tablets. This allows them to have remote access and control over their security systems, providing them with a greater sense of convenience and peace of mind.

Trends in the market:
One of the key trends in the security market in Kenya is the growing demand for surveillance systems. As crime rates continue to rise, businesses and individuals are investing in CCTV cameras and video surveillance systems to enhance their security measures. These systems provide real-time monitoring and recording capabilities, enabling timely responses to potential security threats. Another trend in the market is the increasing adoption of access control systems. With the need for stricter access control measures in various sectors, such as government institutions, corporate offices, and residential complexes, there is a growing demand for solutions that can effectively manage and restrict access to authorized personnel only. This has led to the development of advanced access control systems that utilize biometric technology, such as fingerprint and facial recognition.

Local special circumstances:
Kenya has been facing security challenges, including terrorism, organized crime, and cyber threats. These factors have contributed to the increased demand for security solutions in the country. The government has also taken initiatives to enhance security measures, such as the installation of surveillance cameras in public places and the implementation of stricter regulations on security standards.

Underlying macroeconomic factors:
The security market in Kenya is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has resulted in higher spending on security products and services. Additionally, the growth of the construction industry and the expansion of commercial and residential properties have created opportunities for security companies to provide their services. In conclusion, the security market in Kenya is witnessing significant growth due to customer preferences for more advanced and technologically sophisticated security solutions. The increasing demand for surveillance systems and access control systems reflects the need for enhanced security measures in the face of rising crime rates and security challenges. The local special circumstances, such as terrorism and organized crime, have further fueled the demand for security solutions. The underlying macroeconomic factors, including economic growth and the expansion of the construction industry, have also contributed to the growth of the security market in Kenya.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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