Security - South America

South America

Revenue in the Security market is projected to reach US$0.5bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.40%, resulting in a projected market volume of US$0.8bn by 2028.
In the Security market, the number of active households is expected to amount to 32.3m users by 2028.
Household penetration will be 7.2% in 2024 and is expected to hit 23.0% by 2028.
The average revenue per installed Smart Home currently is expected to amount to US$54.13.

Market

Region

Region comparison

Currency

Analyst Opinion

The Security market in South America has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Security market in South America have been shifting towards more advanced and integrated security solutions.

This is due to increasing awareness about the importance of security, both in personal and business settings. Customers are seeking comprehensive security systems that can protect their properties and assets from various threats, such as theft, vandalism, and unauthorized access. They are also looking for solutions that are easy to use and can be remotely monitored and controlled.

Trends in the market indicate a growing demand for video surveillance systems and access control solutions. Video surveillance systems are becoming more popular as they provide a visual record of events and can act as a deterrent to potential criminals. Access control solutions, on the other hand, enable businesses to restrict access to certain areas and ensure that only authorized individuals can enter.

These trends are driven by the need for enhanced security measures in public spaces, commercial buildings, and residential complexes. Local special circumstances in South America, such as high crime rates and political instability in some countries, have also contributed to the growth of the Security market. The prevalence of crime has created a sense of urgency among individuals and businesses to invest in security solutions to protect themselves and their assets.

Additionally, political instability has increased the demand for security services, as governments and organizations seek to ensure the safety of their personnel and facilities. Underlying macroeconomic factors, such as economic growth and urbanization, have played a significant role in the development of the Security market in South America. As economies grow and urban areas expand, there is a greater need for security solutions to address the challenges that come with increased population density.

This includes the need for surveillance in public spaces, access control in commercial buildings, and security systems in residential areas. In conclusion, the Security market in South America is experiencing growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customers are increasingly seeking advanced and integrated security solutions, leading to a growing demand for video surveillance systems and access control solutions.

Local special circumstances, such as high crime rates and political instability, have further fueled the need for security measures. Lastly, underlying macroeconomic factors, such as economic growth and urbanization, have created a favorable environment for the development of the Security market in South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.