Smart Appliances - ASEAN

ASEAN

Revenue in the Smart Appliances market is projected to reach US$1.0bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.81%, resulting in a projected market volume of US$1.6bn by 2028.
In the Smart Appliances market, the number of active households is expected to amount to 28.3m users by 2028.
Household penetration will be 5.9% in 2024 and is expected to hit 15.1% by 2028.
The average revenue per installed Smart Home currently is expected to amount to US$100.50.

Market

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Region comparison

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Analyst Opinion

The Smart Appliances market in ASEAN is experiencing significant growth and development. Customers in the region are increasingly adopting smart appliances due to their convenience, energy efficiency, and advanced features. This trend is driven by several factors, including changing lifestyles, increasing disposable incomes, and growing awareness of environmental sustainability.

Customer preferences: In ASEAN, customers are increasingly seeking convenience and efficiency in their daily lives. Smart appliances offer a range of features that cater to these preferences. For example, smart refrigerators can automatically adjust temperature settings based on the contents inside, while smart washing machines can be controlled remotely through mobile applications. These features not only save time and effort for customers but also enhance their overall experience.

Trends in the market: One of the prominent trends in the Smart Appliances market in ASEAN is the growing popularity of smart home automation systems. These systems allow customers to control and monitor multiple appliances through a central hub or mobile application. This trend is driven by the desire for seamless integration and connectivity within the home environment. Customers are increasingly looking for solutions that offer convenience, energy efficiency, and enhanced security. Another trend in the market is the increasing demand for energy-efficient appliances. ASEAN countries are focusing on sustainability and reducing their carbon footprint. As a result, customers are actively seeking appliances that consume less energy and contribute to a greener environment. Smart appliances, with their advanced sensors and automation capabilities, are designed to optimize energy consumption and reduce wastage.

Local special circumstances: The Smart Appliances market in ASEAN is influenced by several local special circumstances. Firstly, the region is characterized by a diverse consumer base with varying purchasing power and preferences. Therefore, companies operating in the market need to offer a range of products that cater to different customer segments. Secondly, ASEAN countries have different levels of infrastructure development and internet penetration. This can impact the adoption of smart appliances, as customers require a stable internet connection to fully utilize the features of these appliances. Companies need to consider these factors when entering and expanding in the market.

Underlying macroeconomic factors: The growth of the Smart Appliances market in ASEAN is also supported by underlying macroeconomic factors. The region has experienced rapid economic growth in recent years, leading to an increase in disposable incomes. As customers become more affluent, they are willing to invest in smart appliances that offer convenience and enhance their quality of life. Furthermore, government initiatives and regulations promoting energy efficiency and sustainability also play a role in driving the market. ASEAN countries are implementing policies that encourage the use of energy-efficient appliances and provide incentives for their adoption. This creates a favorable environment for companies operating in the Smart Appliances market. In conclusion, the Smart Appliances market in ASEAN is growing due to customer preferences for convenience and efficiency, as well as increasing awareness of environmental sustainability. The market is characterized by trends such as smart home automation systems and the demand for energy-efficient appliances. Local special circumstances, such as diverse consumer preferences and varying levels of infrastructure development, influence the market dynamics. Underlying macroeconomic factors, including economic growth and government initiatives, also contribute to the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.