Games - Africa

Africa

The Games market in Africa is expected to achieve a significant milestone in 2022 with projected total revenue reaching US$185.30m.
This showcases the growing potential of the industry in the region.
Moreover, the market is projected to experience a steady annual growth rate (CAGR 2022-2027) of 9.40%, resulting in a projected market volume of US$292.90m by 2027.
This growth highlights the increasing popularity and demand for games among consumers in Africa.
Within the Games market, the revenue generated through in-app purchases (IAP) is projected to reach US$94.53m in 2022.
This signifies the willingness of users to engage and invest in additional features or content within the games they enjoy.
Additionally, the revenue from paid app downloads is projected to reach US$14.22m in 2022, demonstrating the market's willingness to invest in premium gaming experiences.
Furthermore, advertising revenue within the Games market is projected to reach US$76.52m in 2022.
This highlights the increasing interest of advertisers in reaching the gaming audience in Africa, recognizing the potential for effective brand engagement within this segment.
In terms of user engagement, the number of game downloads in Africa is projected to reach 1,183.00m downloads in 2022.
This emphasizes the growing popularity of games among African consumers and their continuous engagement within the market.
When examining the average revenue per download, it is currently expected to amount to US$0.16.
This metric provides insights into the monetization potential of each download, indicating the value that each user brings to the market.
It is worth noting that in a global comparison, in China stands out as the market generating the highest revenue in the Games market with a projected total revenue of US$62.86bn in 2022.
This showcases the dominance of the Chinese market and its significant contribution to the global gaming industry.
Overall, the Games market in Africa is experiencing promising growth, with projected revenue, downloads, and engagement metrics indicating a positive trajectory.
As the market continues to evolve, it presents significant opportunities for developers, publishers, and advertisers alike to tap into the potential of the African gaming audience.

Key regions: Europe, India, United States, South Korea, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.