Casual Games - Africa

Africa

In 2022, the projected total revenue in the Casual Games market in Africa is expected to reach US$25.63m.
This represents a significant market size within the region.
Looking ahead, the market is expected to grow at an annual growth rate (CAGR 2022-2027) of 8.89%, resulting in a projected market volume of US$39.06m by 2027.
This indicates a positive outlook for the Casual Games market in Africa.
Breaking down the revenue streams, in-app purchase (IAP) revenue is projected to reach US$12.33m in 2022.
This revenue stream highlights the popularity of in-app purchases within the Casual Games market.
Additionally, paid app revenue is projected to reach US$2.85m in 2022.
This demonstrates the willingness of users in Africa to pay for games within this market segment.
Furthermore, advertising revenue is projected to reach US$10.45m in 2022.
This indicates the growing importance of advertising as a revenue source within the Casual Games market in Africa.
The number of downloads in the Casual Games market is projected to reach 177.20m downloads in 2022.
This showcases the high level of engagement and interest in Casual Games market among users in AfriIn terms of average revenue per download, it is currently expected to amount to US$0.14.
This metric provides insights into the monetization potential of Casual Games market within the African market.
When comparing the global landscape, it is worth noting that in the United States generates the most revenue in the Casual Games market.
In 2022, the projected revenue in the United States is expected to reach US$5,463.00m.
This highlights the dominance of the United States in terms of revenue generation within the Casual Games market globally.
Overall, the Casual Games market in Africa shows promising growth potential, with various revenue streams and a high level of user engagement.
As the market continues to evolve, it will be interesting to observe how these projections translate into real-world outcomes for the region.

Key regions: India, United States, Europe, Japan, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.