App - Northern Africa

Northern Africa

The projected total revenue in the App market for Northern Africa is expected to reach US$140.70m in 2022.
This projection indicates a strong growth potential for the market.
The total revenue is also expected to exhibit an annual growth rate of 11.59% from 2022 to 2027, resulting in a projected market volume of US$254.30m by 2027.
This growth demonstrates the increasing popularity and demand for mobile applications in the region.
Within the App market, the revenue generated through in-app purchases (IAP) is projected to reach US$47.53m in 2022.
This indicates a significant portion of the revenue comes from users making purchases within the applications themselves.
On the other hand, the revenue from paid apps is projected to be US$0.00m in 2022.
This suggests that the majority of apps in the market are offered for free, with monetization primarily relying on in-app purchases and advertising.
Speaking of advertising revenue, it is expected to reach US$93.18m in 2022.
This revenue stream plays a crucial role in the monetization of free apps, as developers and publishers rely on advertisements to generate income.
The projected revenue highlights the potential for advertisers to reach a large user base in the App market of Northern Africa.
Furthermore, the number of app downloads in the region is projected to reach 1,006.00m downloads in 2022.
This indicates a significant user base and a high level of engagement with mobile applications.
The average revenue per download is currently expected to amount to US$0.14.
This metric provides insights into the revenue generated per individual download, showcasing the potential for monetization and profitability.
In a global comparison, it is noteworthy that in China leads in terms of revenue generation, with a projected revenue of US$162.90bn in 2022.
This demonstrates the immense scale and economic potential of the Chinese App market.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.