App - Asia

  • Asia
  • The revenue generated in the App market in Asia is projected to reach a staggering US$212.50bn by 2022.
  • This forecasted revenue is expected to experience an annual growth rate of 7.98% from 2022 to 2027, resulting in a projected market volume of US$328.70bn by the end of 2027.
  • Within the App market, the revenue from in-app purchases (IAP) is projected to reach US$91.91bn in 2022.
  • Additionally, the revenue from paid apps is estimated to reach US$3.16bn in the same year.
  • Furthermore, the revenue generated from advertising within the App market is projected to reach US$117.40bn in 2022.
  • In terms of user engagement, the number of app downloads is expected to reach a substantial 164.70bn downloads in 2022.
  • Currently, the average revenue per download stands at US$1.29.
  • When compared globally, in China emerges as the leading revenue generator in the App market, with a projected revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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