App - Portugal

Portugal

The projected total revenue in the App market in Portugal for the year 2022 is estimated to be US$325.90m.
This indicates a positive growth trend, with an expected annual growth rate (CAGR 2022-2027) of 8.52%.
Based on this growth rate, the market volume is projected to reach US$521.30m by 2027.
Within the App market in Portugal, the revenue generated from in-app purchases (IAP) is expected to reach US$105.70m in 2022.
Similarly, the revenue from paid app downloads is projected to reach US$13.70m in the same year.
Additionally, the revenue generated from advertising within the App market is estimated to be US$206.50m in 2022.
Furthermore, the number of app downloads in Portugal is projected to reach 390.20m downloads in 2022.
Currently, the average revenue per download is expected to be US$0.84.
In a global comparison, it is noteworthy that in China leads in terms of revenue generation in the App market, with an estimated revenue of US$162.90bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.