Digital Advertising

  • Philippines
  • Ad spending in the Digital Advertising market is projected to reach US$1,068m in 2021.
  • The market's largest segment is Banner Advertising with a market volume of US$408m in 2021.
  • In global comparison, most ad spending will be generated in the United States (US$190,426m in 2021).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to US$5.49 in 2021.
  • In the Digital Advertising market, 50% of total ad spending will be generated through mobile in 2025.
  • In the Digital Advertising market, 84% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.
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