Social Media Advertising - South Africa

  • South Africa
  • Ad spending in the Social Media Advertising market is projected to reach US$204.80m in 2023.
  • Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 5.08%, resulting in a projected market volume of US$249.70m by 2027.
  • In global comparison, most ad spending will be generated in the United States (US$72,330.00m in 2023).
  • In the Social Media Advertising market, US$249.70m of total ad spending will be generated through mobile in 2027.
  • In the Social Media Advertising market, the number of users is expected to amount to 55.70m users by 2027.
  • The market share of Facebook amounts to an estimated 44% of the Social Media Advertising market and the selected region in 2022.
 
 
 
 
 
 
 
 
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