Social Media Advertising - South Africa

Ad spending in the Social Media Advertising market is projected to reach US$204.80m in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 5.08%, resulting in a projected market volume of US$249.70m by 2027.
In global comparison, most ad spending will be generated in the United States (US$72,330.00m in 2023).
In the Social Media Advertising market, US$249.70m of total ad spending will be generated through mobile in 2027.
In the Social Media Advertising market, the number of users is expected to amount to 55.70m users by 2027.
The market share of Facebook amounts to an estimated 44% of the Social Media Advertising market and the selected region in 2022.