Digital Advertising - South Africa

  • South Africa
  • Ad spending in the Digital Advertising market is projected to reach US$566.30m in 2023.
  • The market's largest segment is Search Advertising with a market volume of US$209.00m in 2023.
  • In global comparison, most ad spending will be generated in the United States (US$297.40bn in 2023).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to US$4.48 in 2023.
  • In the Digital Advertising market, 73% of total ad spending will be generated through mobile in 2027.
  • In the Digital Advertising market, 88% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
 
 
 
 
 
 
 
 
Please wait