Digital Advertising - South Africa
- South Africa
- Ad spending in the Digital Advertising market is projected to reach US$667.40m in 2023.
- The market's largest market is Search Advertising with a market volume of US$235.90m in 2023.
- In global comparison, most ad spending will be generated in the United States (US$271.20bn in 2023).
- The average ad spending per user in the In-App Advertising market is projected to amount to US$5.56 in 2023.
- In the Digital Advertising market, 72.6% of total ad spending will be generated through mobile in 2027.
- In the Digital Advertising market, 77.2% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
- The market share of Other amounts to an estimated 41% of the Digital Advertising market and the selected region in 2022.
Please wait