Digital Health - Cambodia

Cambodia

The Digital Health market in Cambodia is projected to reach a revenue of US$108.30m in 2024.
This market segment is expected to show an annual growth rate (CAGR 2024-2028) of 10.88%, resulting in a projected market volume of US$163.70m by 2028.
The average revenue per user (ARPU) is expected to amount to US$23.57.
In global comparison, in China is anticipated to generate the highest revenue in the Digital Health market, reaching US$53,070.00m in 2024.
With Cambodia, the largest market within the Digital Health market will be Digital Fitness & Well-Being, with a total revenue value of US$78.04m in 2024.
Digital health startups in Cambodia are leveraging the country's growing mobile penetration to provide accessible healthcare solutions to rural communities.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Health market in Cambodia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Cambodian consumers are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With busy lifestyles and limited access to traditional healthcare services in certain regions, people are seeking online doctor consultations and digital treatment options to address their healthcare needs.

Trends in the market: In Cambodia, the digital fitness and well-being sector is witnessing a surge in popularity as more individuals prioritize their health and seek ways to stay active and monitor their well-being. This trend is further fueled by the growing awareness of the importance of preventive healthcare measures. Moreover, online doctor consultations are becoming more prevalent in Cambodia, especially in rural areas where access to healthcare facilities is limited. Patients are embracing telemedicine as a convenient way to receive medical advice and treatment without the need to travel long distances. Additionally, the digital treatment and care segment is gaining traction in Cambodia, with a rising number of healthcare providers offering remote monitoring services and digital platforms for managing chronic conditions. This trend is particularly beneficial for patients requiring continuous medical attention and follow-ups.

Local special circumstances: Cambodia's digital health market is also influenced by unique local circumstances, such as the increasing penetration of smartphones and internet connectivity across the country. This widespread access to technology is driving the adoption of digital health solutions among Cambodian consumers, making it easier for them to engage with healthcare services online. Furthermore, the government's initiatives to promote digital innovation in the healthcare sector are creating a conducive environment for the growth of digital health services in Cambodia. Policies supporting telemedicine and digital healthcare platforms are encouraging more healthcare providers to embrace technology and expand their service offerings.

Underlying macroeconomic factors: The economic development and rising disposable income levels in Cambodia are contributing to the expansion of the digital health market. As more people gain access to smartphones and internet services, the demand for convenient and affordable healthcare solutions is on the rise. Moreover, the ongoing COVID-19 pandemic has accelerated the adoption of digital health technologies in Cambodia, as people look for safer ways to access healthcare services and avoid crowded healthcare facilities. This shift towards digital health is expected to continue in the post-pandemic era, driving further growth and innovation in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.