Market Insights Digital Digital Health Digital Fitness & Well-Being Fitness Trackers

Smart Scales - Worldwide

Worldwide

The Smart Scales market is anticipated to generate a revenue of US$3.90bn in 2024.
This market is expected to witness a steady annual growth rate (CAGR 2024-2028) of 6.25%, resulting in a projected market volume of US$4.97bn by 2028.
The user penetration rate is estimated to be 1.08% in 2024 and is projected to increase to 1.16% by 2028.
Furthermore, the average revenue per user (ARPU) is expected to be US$46.44.
In a global perspective, in China is forecasted to generate the highest revenue in the Smart Scales market, amounting to US$1,447.00m in 2024.
Worldwide, the demand for Smart Scales in the Digital Health market is surging, with consumers in countries like the United States and China leading the way.

Key regions: China, United States, Japan, Asia, United Kingdom

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Analyst Opinion

The Smart Scales market is experiencing significant growth and innovation globally, driven by the increasing focus on health and fitness, as well as advancements in technology.

Customer preferences: Consumers are increasingly looking for convenient and efficient ways to monitor their health and well-being, leading to a rise in demand for digital fitness and well-being products like Smart Scales. These smart devices offer features such as body composition analysis, weight tracking, and connectivity to mobile apps, catering to the tech-savvy and health-conscious individuals.

Trends in the market: In the United States, the Smart Scales market is witnessing a trend towards integration with telemedicine services, allowing users to not only track their physical metrics but also consult with healthcare professionals remotely. This convergence of digital treatment and care with smart scale technology is revolutionizing the healthcare industry and enhancing the overall user experience.

Local special circumstances: In China, the Smart Scales market is influenced by the country's growing middle-class population and increasing awareness of health and wellness. Chinese consumers are particularly interested in smart devices that offer comprehensive health insights and personalized recommendations. As a result, there is a growing demand for Smart Scales that incorporate artificial intelligence and machine learning algorithms to provide advanced analytics and guidance.

Underlying macroeconomic factors: In Europe, the Smart Scales market is being shaped by regulatory policies promoting digital health solutions and data privacy. The General Data Protection Regulation (GDPR) has influenced the development of Smart Scales that prioritize user data security and consent. Additionally, the increasing adoption of wearable technology and fitness tracking devices is driving the demand for Smart Scales with seamless integration capabilities, contributing to market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.