Digital Fitness & Well-Being - Worldwide

  • Worldwide
  • The Digital Fitness & Well-Being market is estimated to generate a revenue of US$93.56bn worldwide in 2024.
  • It is projected to experience a steady annual growth rate (CAGR 2024-2028) of 7.83%, resulting in a market volume of US$126.50bn by 2028.
  • In terms of user penetration, the market is expected to reach 14.63% in 2024 and is projected to increase to 16.25% by 2028.
  • The average revenue per user (ARPU) is anticipated to be US$82.55.
  • When comparing global revenue, in China is expected to generate the highest amount, with US$28,360.00m in 2024.
  • Worldwide, the demand for digital fitness and well-being solutions has surged, with countries like the United States and China leading the way in adopting innovative technologies for health and wellness.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market has been experiencing significant growth and transformation globally, driven by the increasing adoption of digital solutions for fitness, well-being, online doctor consultations, and digital treatment and care.

Customer preferences:
Consumers are increasingly seeking convenience and accessibility in their fitness and healthcare routines, leading to a growing demand for digital fitness and well-being solutions. The ability to access personalized workout plans, virtual classes, and remote consultations with healthcare professionals is becoming more appealing to individuals with busy lifestyles.

Trends in the market:
In the United States, the Digital Fitness & Well-Being market is witnessing a surge in popularity, with a growing number of consumers turning to online platforms for fitness classes, wellness coaching, and telemedicine services. The rise of wearable devices and health tracking apps is also contributing to the expansion of the market, as individuals become more conscious of their health and well-being.

Local special circumstances:
In China, the Digital Fitness & Well-Being market is shaped by a unique combination of factors, including the increasing focus on preventive healthcare and the widespread adoption of mobile payment systems. Chinese consumers are embracing digital fitness platforms that offer gamified experiences, social interactions, and virtual coaching, reflecting a cultural preference for community-oriented wellness activities.

Underlying macroeconomic factors:
The growth of the Digital Fitness & Well-Being market is further propelled by macroeconomic trends such as increasing healthcare costs, rising awareness of the importance of mental health, and the impact of the COVID-19 pandemic. As healthcare systems worldwide face challenges in meeting the growing demand for services, digital solutions are emerging as a cost-effective and efficient way to deliver personalized care to a larger population. Overall, the Digital Fitness & Well-Being market is poised for continued expansion as technology continues to reshape the way individuals approach their health and wellness routines. The convergence of digital innovation, changing consumer preferences, and macroeconomic factors is driving the evolution of the market on a global scale.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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