Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Burundi

Burundi

The Fitness-Tracker market in Burundi is projected to reach a revenue of US$3.89m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 14.47%, resulting in a projected market volume of US$6.68m by 2028.
The user penetration rate is expected to be 1.93% in 2024 and is projected to increase to 3.02% by 2028.
The average revenue per user (ARPU) is expected to be US$114.70.
In the global comparison, in China is expected to generate the highest revenue in the Fitness-Tracker market, with an estimated amount of US$26,110.00m in 2024.
Despite being a developing country with limited access to technology, Burundi is witnessing a growing demand for fitness trackers among its urban population.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

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Analyst Opinion

The Fitness Trackers market in Burundi is experiencing a significant growth trajectory with increasing demand for digital fitness and well-being solutions, online doctor consultations, and digital treatment and care services.

Customer preferences: Consumers in Burundi are increasingly looking for convenient and accessible ways to monitor their health and well-being. The shift towards digital fitness trackers is driven by the desire for real-time tracking of fitness goals, personalized health insights, and the convenience of accessing healthcare services remotely. The demand for online doctor consultations is rising as people seek immediate medical advice without the need to visit a physical clinic. Additionally, the digital treatment and care segment is gaining traction as individuals look for virtual healthcare solutions that offer flexibility and efficiency.

Trends in the market: In Burundi, the Fitness Trackers market is witnessing a surge in the adoption of wearable devices that offer a wide range of features such as activity tracking, heart rate monitoring, sleep analysis, and stress management. These devices are becoming increasingly popular among tech-savvy consumers who are keen on integrating technology into their health and wellness routines. The market is also seeing a rise in the development of mobile applications that complement fitness trackers, providing users with comprehensive health data and actionable insights. Moreover, the growing awareness about the importance of preventive healthcare is driving the demand for digital solutions that empower individuals to take control of their well-being.

Local special circumstances: Burundi's healthcare system faces challenges such as limited access to medical facilities, especially in rural areas, and a shortage of healthcare professionals. As a result, digital health solutions like online doctor consultations and digital treatment services are bridging the gap by offering remote access to healthcare services. The convenience and affordability of these digital solutions make them particularly appealing to consumers in Burundi who may face barriers to traditional healthcare services.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Burundi is playing a crucial role in driving the adoption of digital fitness trackers and telemedicine services. As more people gain access to mobile technology, the potential customer base for these digital health solutions expands. Additionally, the rising disposable income levels in the country are enabling consumers to invest in their health and well-being, fueling the demand for innovative digital solutions in the Fitness Trackers market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.