Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - South America

South America

The Fitness-Tracker market in South America is projected to generate a revenue of US$1,888.00m in 2024.
This market is expected to experience a steady annual growth rate (CAGR 2024-2028) of 6.58%, resulting in a projected market volume of US$2,436.00m by 2028.
The user penetration rate is estimated to be 4.66% in 2024 and is anticipated to reach 5.13% by 2028.
The average revenue per user (ARPU) is expected to be US$97.97.
In comparison to other countries, in China is projected to generate the highest revenue in the Fitness-Tracker market, amounting to US$26,110.00m in 2024.
In South America, fitness trackers are becoming increasingly popular as an essential tool for tracking health and fitness goals.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Fitness Trackers market in South America is witnessing significant growth and development in the digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Customers in South America are increasingly prioritizing their health and well-being, leading to a growing demand for fitness trackers that can help them monitor their physical activity, sleep patterns, and overall health metrics. The convenience of online doctor consultations is also appealing to consumers who are looking for quick and efficient healthcare services. Additionally, the digital treatment and care segment is gaining traction as people seek personalized and tech-driven healthcare solutions.

Trends in the market: In Brazil, one of the largest markets in South America, the Fitness Trackers market is experiencing a surge in demand for digital fitness solutions. With the rising awareness about the importance of leading a healthy lifestyle, Brazilian consumers are turning to fitness trackers to help them stay active and track their progress. Online doctor consultations are also becoming more popular in Brazil, especially in remote areas where access to healthcare facilities may be limited. The digital treatment and care segment in Brazil is seeing innovation in telemedicine platforms and digital health apps, catering to the evolving needs of patients.

Local special circumstances: In Argentina, the Fitness Trackers market is influenced by the growing trend of fitness enthusiasts and health-conscious individuals. The demand for fitness trackers in Argentina is being driven by consumers looking to monitor their fitness levels and set wellness goals. Online doctor consultations are gaining traction in Argentina, particularly among busy urban populations seeking convenient healthcare options. The digital treatment and care sector in Argentina is characterized by a focus on preventive healthcare and chronic disease management, with a growing number of digital health startups offering innovative solutions.

Underlying macroeconomic factors: The economic landscape in South America, including factors such as disposable income levels, healthcare infrastructure, and technological advancements, plays a crucial role in shaping the Fitness Trackers market. As economies in the region continue to grow and urbanize, there is an increasing emphasis on healthcare and well-being, driving the demand for digital health solutions. Additionally, government initiatives and policies supporting telemedicine and digital healthcare services are contributing to the expansion of the Fitness Trackers market in South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.