Smart Home

The South American Smart Home market is anticipated to witness significant growth in the coming years.
According to projections, the market's revenue is expected to reach US$3.1bn by 2024.
Furthermore, the market is estimated to exhibit a steady compound annual growth rate (CAGR) of 10.97% from 2024 to 2028, resulting in a projected market volume of US$4.6bn by 2028.
In terms of household adoption, the number of active Smart Home market households in South America is expected to reach [users_currentlayer_yearend] by 2028, indicating a promising market potential.
The household penetration rate, which measures the percentage of households with Smart Home market technology, is projected to grow from 11.6% in 2024 to 21.4% by 2028.
On average, each installed Smart Home market in South America is estimated to generate US$198.50 in revenue.
This figure underscores the potential profitability of the market.
When comparing global Smart Home markets, it is evident that United States leads the pack in terms of revenue generation.
In 2024 alone, United States is expected to generate a staggering US$38,800.0m in revenue, solidifying its position as a key player in the industry.
In Brazil, the smart home market is rapidly growing, driven by increasing consumer demand for energy efficiency and convenience.

Key regions: United States, United Kingdom, Germany, Europe, Norway

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

in-scope

Digitally connected and controlled devices within a house that can be remote controlled
Sensors, actuators and cloud services that support automation in any way
Control hubs to connect sensors and actuators with remote controls and to each other
B2C hardware and software sales as well as subscription fees

out-of-scope

Smart TVs
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

Please wait

Download PDF FAQs and more info on the methodology

Smart Home - South America

in-scope

out-of-scope

Methodology

Overview