Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Switzerland

Switzerland

In 2024, the projected revenue in the Fitness-Tracker market in Switzerland is estimated to reach US$431.50m.
This market segment is expected to show an annual growth rate (CAGR 2024-2028) of 5.23%, resulting in a projected market volume of US$529.10m by 2028.
The user penetration is forecasted to be 25.84% in 2024 and is expected to increase to 25.99% by 2028.
The average revenue per user (ARPU) in Switzerland is projected to amount to US$237.40.
In comparison to other countries, in China is expected to generate the highest revenue in the Fitness-Tracker market, reaching US$26,110.00m in 2024.
Switzerland, known for its active and health-conscious population, is witnessing a surge in demand for fitness trackers to monitor and improve personal well-being.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

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Analyst Opinion

The Fitness Trackers market in Switzerland is experiencing significant growth and evolution, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Swiss consumers are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions such as fitness trackers. The convenience and personalized insights offered by these devices align with the health-conscious lifestyle embraced by many individuals in Switzerland.

Trends in the market: In Switzerland, there is a noticeable shift towards online doctor consultations and digital treatment options, integrated within fitness tracker platforms. This trend reflects the country's advanced healthcare system and tech-savvy population, seeking efficient and accessible healthcare services. The convergence of fitness tracking technology with healthcare solutions is reshaping the market landscape in Switzerland.

Local special circumstances: Switzerland's reputation for precision engineering and innovation plays a significant role in shaping the Fitness Trackers market. The country's emphasis on quality, reliability, and data security influences the development of advanced features in fitness trackers tailored to meet the high standards of Swiss consumers. Additionally, the presence of leading healthcare and technology companies in Switzerland fosters collaboration and innovation within the Fitness Trackers market.

Underlying macroeconomic factors: The stability of Switzerland's economy and high disposable income levels among its population contribute to the growth of the Fitness Trackers market. Swiss consumers are willing to invest in premium fitness tracker products that offer advanced features and superior performance. Moreover, the country's strong focus on research and development supports continuous technological advancements in the Fitness Trackers market, driving innovation and competitiveness.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.