Digital Treatment & Care - Switzerland

Switzerland

The Digital Treatment & Care market in Switzerland is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is set to reach US$659.70m Swiss francs by 2024.
This indicates a positive trend in the market, with an estimated annual growth rate (CAGR 2024-2028) of 12.48%.
By 2028, the market volume is projected to expand to US$1,056.00m Swiss francs.
In terms of user penetration, it is anticipated that 84.92% of the population will be utilizing digital treatment and care services by 2024.
This figure is expected to increase to 132.20% by 2028, indicating a significant rise in the adoption of these services among the Swiss population.
The average revenue per user (ARPU) in the Digital Treatment & Care market is estimated to stand at US$87.45 Swiss francs.
This metric provides insight into the average spending per user in the market, highlighting the value placed on digital treatment and care services in Switzerland.
When compared globally, it is noteworthy that in the United States is projected to generate the highest revenue in the Digital Treatment & Care market.
In 2024 alone, the revenue in the United States is expected to reach a staggering US$24,240.00m.
This highlights the dominance of the US market in terms of revenue generation in this sector.
Overall, the Digital Treatment & Care market in Switzerland is poised for growth, with significant revenue projections and increasing user penetration.
These trends align with the global shift towards digitized healthcare services, indicating a positive outlook for the market in the coming years.
Switzerland is at the forefront of digital treatment and care in the digital health market, with innovative technologies and a strong focus on patient-centered care.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Switzerland is experiencing a significant growth trajectory, driven by various factors influencing the adoption of digital health solutions in the country.

Customer preferences: Swiss consumers are increasingly inclined towards digital health solutions due to their convenience, accessibility, and ability to provide personalized healthcare experiences. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms is on the rise as individuals seek more control over their health management.

Trends in the market: In Switzerland, there is a noticeable trend towards the use of digital therapeutics as an alternative or complementary treatment option for various health conditions. The integration of digital tools in healthcare services is gaining traction, leading to the proliferation of telemedicine platforms and remote monitoring solutions. Additionally, the growing aging population in Switzerland is driving the adoption of smart health devices that can help individuals manage chronic conditions more effectively.

Local special circumstances: Switzerland boasts a robust healthcare system known for its high quality of care and advanced medical infrastructure. This environment fosters innovation and encourages the adoption of digital treatment and care solutions. Moreover, the Swiss population's high level of health literacy and tech-savviness makes them early adopters of digital health technologies, contributing to the market's growth.

Underlying macroeconomic factors: The stable economic landscape in Switzerland, coupled with the government's support for digital health initiatives, creates a conducive environment for the development of the Digital Treatment & Care market. The country's strong focus on research and development, as well as its commitment to healthcare innovation, further propels the expansion of digital health solutions in Switzerland. Additionally, the presence of leading pharmaceutical and technology companies in the country enhances the ecosystem for digital treatment and care providers to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.