Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Nordics

Nordics

In 2024, the Health & Wellness Coaching market in the Nordics is projected to reach a revenue of US$305.70m.
It is expected to exhibit an annual growth rate (CAGR 2024-2028) of 8.14%, resulting in a projected market volume of US$418.10m by 2028.
The user penetration rate is anticipated to be 65.99% in 2024 and is projected to increase to 74.57% by 2028.
The average revenue per user (ARPU) is expected to amount to US$19.93.
In comparison to other countries, in the United States will generate the most revenue, reaching US$3,829.00m in 2024.
Health & Wellness Coaching is gaining popularity in the Nordics as consumers prioritize holistic wellbeing in their fast-paced, digitally-driven lifestyles.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Region comparison

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Analyst Opinion

The Health & Wellness Coaching market in Nordics is experiencing a significant growth trajectory, driven by the increasing focus on personal health and wellbeing in the region.

Customer preferences: Consumers in the Nordics have shown a strong inclination towards health and wellness, leading to a growing demand for Fitness apps, Nutrition apps, and Meditation apps. The convenience and accessibility of these digital solutions align well with the busy lifestyles of individuals in the region who prioritize their physical and mental health.

Trends in the market: In Sweden, there is a rising trend towards holistic health approaches, with an emphasis on overall wellness rather than just physical fitness. This has led to a surge in the popularity of Meditation apps that offer mindfulness and stress-relief techniques. On the other hand, Norway is witnessing a spike in the adoption of Fitness apps, driven by the increasing interest in outdoor activities and sports among the population.

Local special circumstances: Denmark has a unique market landscape with a strong focus on sustainable living and organic food choices. This has translated into a growing demand for Nutrition apps that provide guidance on healthy eating habits and sustainable food options. Additionally, Finland's market for Health & Wellness Coaching is characterized by a high level of tech-savviness among its population, leading to a rapid adoption of digital health solutions across all sub-markets.

Underlying macroeconomic factors: The stable economic conditions in the Nordics have enabled consumers to invest more in their health and wellbeing, driving the growth of the Health & Wellness Coaching market. Additionally, the region's high disposable income levels and strong social welfare systems have created a conducive environment for the adoption of premium health and wellness apps.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.