Digital Fitness & Well-Being - Lebanon

Lebanon

The Digital Fitness & Well-Being market in Lebanon is expected to experience significant growth in the coming years.
According to projections, the market's revenue is set to reach US$66.62m in 2024.
This growth is further expected to continue, with an annual growth rate (CAGR 2024-2028) of 6.75%, resulting in a projected market volume of US$86.51m by 2028.
In terms of user penetration, it is estimated that 17.56% of the population will engage with digital fitness and well-being services in 2024.
This figure is predicted to increase to 19.48% by 2028.
The average revenue per user (ARPU) is expected to amount to US$58.51.
This metric provides insight into the spending habits and value generated by each user in the market.
When comparing in Lebanon to other countries on a global scale, it is worth noting that in China is projected to generate the highest revenue in the digital fitness and well-being market, reaching US$28,360.00m in 2024.
This highlights the significant market potential in China compared to other countries.
In Lebanon, the digital fitness and well-being market is rapidly growing due to the increased demand for virtual fitness classes and online wellness programs.

Key regions: France, Asia, Japan, Germany, Italy

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Currency

Analyst Opinion

The Digital Fitness & Well-Being market in Lebanon is experiencing significant growth and development, driven by various factors shaping consumer behavior and the healthcare landscape in the country.

Customer preferences: Lebanese consumers are increasingly turning to digital fitness and well-being solutions due to the convenience and flexibility they offer. With busy lifestyles and a growing awareness of the importance of health and wellness, individuals are seeking online platforms for fitness classes, wellness programs, and mental health support. The demand for online doctor consultations is also on the rise as patients look for efficient ways to access healthcare services without the need to visit a physical clinic.

Trends in the market: In Lebanon, there is a noticeable trend towards personalized digital fitness and well-being solutions. Consumers are looking for tailored programs that cater to their specific needs and goals, whether it's through virtual personal training sessions or customized nutrition plans. The digital treatment and care segment is also evolving, with more healthcare providers offering telemedicine services and remote monitoring options for chronic conditions. Additionally, there is a growing interest in holistic well-being platforms that combine physical, mental, and emotional health components to provide comprehensive support to users.

Local special circumstances: One of the key drivers of the digital fitness and well-being market in Lebanon is the impact of the COVID-19 pandemic. The health crisis has accelerated the adoption of online solutions as social distancing measures and lockdowns restricted access to traditional healthcare facilities and fitness centers. This shift towards digital platforms is expected to continue even post-pandemic, as consumers have become accustomed to the convenience and accessibility of remote services. Additionally, the presence of a young and tech-savvy population in Lebanon is fueling the demand for innovative digital health solutions that can be accessed through smartphones and other devices.

Underlying macroeconomic factors: Lebanon's economic challenges, including inflation and currency devaluation, have also played a role in shaping the digital fitness and well-being market. The affordability of traditional healthcare services has become a concern for many Lebanese citizens, leading them to explore cost-effective alternatives such as online consultations and digital wellness programs. As the country navigates its economic recovery, digital health solutions are expected to remain a popular choice for consumers seeking quality care at accessible prices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.