Digital Fitness & Well-Being - United States

  • United States
  • The United States' Digital Fitness & Well-Being market is projected to reach a revenue of US$20.87bn in 2024.
  • This market is expected to exhibit an annual growth rate (CAGR 2024-2028) of 4.85%, leading to a projected market volume of US$25.22bn by 2028.
  • User penetration in the United States is estimated to be 44.75% in 2024 and is anticipated to increase to 47.96% by 2028.
  • The average revenue per user (ARPU) is expected to be US$137.70.
  • In comparison to other countries, in China is projected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$28,360.00m in 2024.
  • In the United States, the digital fitness and well-being market is experiencing a surge in demand for virtual workout classes and meditation apps.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market in United States is experiencing significant growth and evolution driven by various factors.

Customer preferences:
Consumers in the United States are increasingly prioritizing convenience and accessibility when it comes to fitness and well-being solutions. The demand for digital fitness platforms offering personalized workout plans, virtual classes, and real-time tracking tools is on the rise. Additionally, the popularity of online doctor consultations and digital treatment options is growing as people seek more convenient ways to access healthcare services.

Trends in the market:
One notable trend in the United States is the integration of advanced technology such as artificial intelligence and virtual reality into digital fitness and well-being solutions. These innovations enhance the user experience, making it more engaging and effective. Moreover, there is a growing emphasis on holistic well-being, with platforms offering not just physical fitness programs but also mental health support, nutrition guidance, and stress management tools.

Local special circumstances:
The United States has a highly developed digital infrastructure and tech-savvy population, which creates a conducive environment for the growth of the Digital Fitness & Well-Being market. The country also has a strong culture of health and wellness, with many individuals actively seeking ways to improve their overall well-being. This mindset drives the adoption of digital solutions that can help them achieve their fitness and health goals more effectively.

Underlying macroeconomic factors:
The increasing healthcare costs in the United States are prompting individuals to look for more cost-effective alternatives, such as online doctor consultations and digital treatment options. This cost-conscious behavior is driving the demand for digital health services in the country. Additionally, the COVID-19 pandemic has accelerated the shift towards digital solutions in the healthcare and fitness sectors, as people seek ways to stay healthy and active while minimizing physical interactions.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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